Copywriting for the Electronic Media: A Practical Guide

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Customer Review: well written, but out of date

Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.

Customer Review: For what it is...

This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.
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