The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Customer Review: Not up to Bob Bly's normal standards

I like Bob Bly's easy-to-read style. And he usually offers great tips and sage advice. In fact, every now and again, I'll pull out my copy of "The Copywriter's Handbook" for reference or ideas. It's a must read for any writer just starting out. But I struggled through this book until I eventually had to stop reading about three-quarters of the way through. It seemed to lack his normal flow. And he relied heavily on other "experts" for advice (which now are probably quite dated). I got the impression that Bly was trying to capitalize on a hot market without fully knowing the subject matter. It wasn't terrible--you will find some good tidbits in it--but it's far from his best work.

Customer Review: Title misleading, content copied from his other handbook

the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy



content is mostly copied from his other handbook





dissapointment
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